In today's ever growing digital camera market there is one thing that hold true to their value and never become outdated. They almost age like a fine wine, but also with each new revision get better and better. I am talking about lenses and cinema lenses in particular. This is the year I will be updating the arsenal and diving into a full fledged cinema lens kit. All of my research and constant obsession of looking at test after test I believe I have narrowed down the package. Zeiss had updated their compact prime line with the introduction of Zeiss CP.3s. If you know anything about lenses then you know the name Zeiss is the leader of the pack since the beginning. I can't wait to put these bad boys to the test. If you want to hear more about them or hear more about how it will separate your project from the rest give me a shout. Below is taken directly from their website:
Digital technologies have transformed traditional filmmaking and refashioned the market. New and innovative technologies in both production and post-production have paved the way for a more versatile, cost effective and advanced workflow. The ZEISS CP.3 family is the latest contribution from ZEISS to support creative and progressive filmmaking with an affordable, future-proof and premium quality lens set.
The ZEISS CP.3 lenses offer the perfect combination of high image quality and reliable usability. They exhibit the clean, crisp characteristics ZEISS is known for, together with an interchangeable mount system and full-frame coverage. The ZEISS CP.3 XD version features innovative and ground-breaking lens data technology to speed-up and simplify the workflow on set and in post-production.
The ZEISS eXtended Data is a unique technology which is based on the /i* Technology and provides information about the lens’ distortion and shading characteristics in real time. With the ZEISS CP.3 XD lenses, even small productions on a limited budget gain access to the advanced techniques common in state-of-the-art, big budget films, commercials and television shows.